Chad Elliott Fahlman
Direct response copywriter and funnel architect. Canadian-born, resident of Mexico. 🇲🇽🤝🇨🇦
The beige box
It all started over 10 years ago when a mentor dropped a worn beige cardboard box on my desk. Inside was a mess of Dan Kennedy's No B.S. Marketing Newsletters.
I'd seen copywriting before, but that was when I realized it was the thing that made me buy all those info products and courses, and I finally had a name for it.
Fast forward almost a decade and I was inside of a community for High-Ticket Closing. People began asking me to write their LinkedIn bios. That was the real beginning of my copywriting career.
Since then, I've worked with superstars in Direct Response marketing like Alen Sultanic and Stefan Georgi, among other 8-figure brands.
Copywriting isn't the biggest lever that you can pull when optimizing a sales funnel, and there's no better marketing than the Offer itself.
Once the product is in the customer's hands or the client has experienced a service, it must meet or exceed their expectations in order for that person to return.
Copywriting done well means presenting the most attractive and relevant features of the product or service to the right audience in a way that cracks open their mind, plants the seed of a new idea, and nurtures it.
Author
I always knew that I would do something with words. It felt inevitable. And if I wasn't doing copywriting, then I would still be writing.
Creative Writing was a skill that I'd always excelled at. Even my Mom, who has struggled to understand my path at times, knew that advertising was the right place for my natural talent.
Right now I'm writing a fiction novel.
Artist
Before I was an entrepreneur or marketer, I was an artist.
I recall being asked in second grade what I want to be when I grew up, and I told my teacher "a painter".
Always a Student
I've taken my lumps over the years and continue to do so. That's just part of the game.
And I do love the game.
I developed a mobile action game that could be played 100% blind using headphones called "Blind Samurai". It received 5-star reviews from all over the world.
Want killer copy for your offer?
Tell me a bit about the problem you're facing with your offer or sales funnel and I'll give you the insight to fix it.